Apart from their quality creations Chhabra555 owe their phenomenal success to their extremely successful franchise model and also their ability to build relationships. Today, Chhabra555 boasts of over 60 stores across India, with a customer base that spans generations. In fact, whole families visit to make purchases before any important event, especially weddings, which is their area of expertise. Every showroom across the country provides products at the same rate available at Chandni Chowk and each product line is created by their carefully selected team of designers and is clearly differentiated by their pricing concept, materials utilized, product finishing and visual detailing. Chhabra555 runs like a smoothly oiled machine, with proper processes and monitoring mechanisms in place. Feedback is continuously sought on visual merchandising, staff attitude, stock handling etc. and highly advanced inventory and accounting procedures have been implemented to improve delivery.
Chhabra555 takes pride in being a responsible corporate business entity. Self-regulation and ethical business policies form the cornerstone of their conscience-focused ideology. They take complete responsibility for their actions, and in turn its impact on all stakeholders, consumers and most importantly the environment. Being an ethnic wear provider, Chhabra555 is involved in creating employment opportunities in rural areas as well. They provide resources to run small manufacturing units and also invest in the education and training of rural workers to upgrade their skills and fine tune their craft.