Popular in the bridal couture business, Varsha Mahendra, founder and director of Jus Blouzes, excels in customized bridal trousseau designing, for all kinds of wedding festivities. Comprising her forte, apart from beautifully done blouses, are half sarees, Lehengas, Ghagras, one-piece outfits and Anarkalis. Her customer’s need is her priority; she is appreciated by her clients for understanding their fancies easily. Exquisite designing, impeccable execution, and most importantly, that sense of picturing what suits a client best, has made her the busy woman she is today. Her western wear collection inspired by reviving Indian thread embroideries was showcased in New York at LDNY fashion festival recently, resulting in much applause and many tieups with buyers in New York. Fascinated by the progressive palette of Indian craft, Varsha’s lines are a blend of muted and neutral tones with sudden bursts of colour, which work beautifully with her ethnic-yet-sophisticated take on fashion.