India is home to a variety of ancient cultures and traditions. AAMBRA Foundation has conceptualized ‘AAMBROTSAVE’- A celebration of India’s glorious tradition of art, craft, culture, cuisine and literature. It has two major components: An annual cultural event and an online contest – Aamrotsave Social.
Cultural Event: The theme for the annual cultural event for the current year is Gujarat where they’ll present Garbha Dandiya in the evening for both the days. Every year the team of Aambrotsave focuses on different regions of India. The event will see cultural celebrations from the different parts of India. The festival has been organized during Navratri and Durgapooja, so that one can sink in the cultural vibe. The theme will include an emphasis to continuously highlight rare Indian art forms, waning culinary traditions, along with dance, folk music, and literature which appears to be diminishing in comparison to pop culture.
The schedule of programs will include:
‘AAMBROTSAVE Raas’: An authentic Raas-Garbha performance – which will include singing troupe and professional dancers from Gujarat. This program will also include folk vocalists and instrumentalists, who will perform at the event, live.
Timing: 7 P.M. to 10 P.M. (Both days)
‘AAMBROTSAVE Haat’: A collection of artisan stalls, selling traditional, pan-Indian wares to promote indigenous skills and Make in India.
‘AAMBROTSAVE Pakwaan’: A collection of food stalls, serving traditional Indian delicacies from different regions of the country.
Timing: 11 A.M. to 8 P.M. (Both days)
AAMBROTSAVE Author’s Corner: Book releases book discussions, promoting and supporting literature, poetry and authors from all parts of country. (Both days)
‘AAMBROTSAVE social’
In order to engage with our youth online, we will launch a virtual event/contest. The contest will be launched during the debut AAMBROTSAVE event on the 17th October, 2015 at 8 P.M.
Over the year participants will be required to upload a photograph of themselves (selfies) in any Indian attire on 24 unique occasions via AAMBROTSAVE Facebook page or the AAMBROTSAVE website.
These photographs would be reviewed and judged by a prominent jury of celebrated eminent citizens from all walks of life. The jury will be formally announced and felicitated at the time of opening of the contest.
Attractive prizes will be awarded to the first 3 participants in two categories – female and male every year during AAMBROTSAVE To popularize and promote the concept we seek a youth icon who would like to associate with a good social cause pro bono and touch Millions of life in our wider objectives of Skill development, women empowerment and general social good.